In October 2009 Nokia presented a literally huge ambient campaign, featuring the biggest sign post ever in the very heart of London. The 50 meter tall, six ton motorized red arrow promoted the «Good Things» feature of Nokia’s Ovi Maps navigation system. The incredible installation project was conceived by the Swedish agency Farfar.
The marketing campaign of much-anticipated «God of War III» Sony PlayStation’s game has launched its marketing campaign, being strongly supported by 7-Eleven convenience stores and Mtn Dew soft drinks. The Greek mythology-based action game will be launched only on March 16, but staring from yesterday gamers can enjoy the blackberry-and-lime-flavored Kratos Fury Slurpee drink made exclusively for the release.
Now billboards are staring to be everything but old and conventional panels with printed posters. Sony and Hakuhodo Kettle group decided to use walls of the Sony Building in Tokyo for the Recycle Project Jeans campaign. Huge posters from advertising the latest products and promotions of the electronic brand were used to manufacture the jeans.
Canon, the renowned photo-equipment producer, has arranged a creative contest for people who love when stories are continued. The competition at Vimeo.com is started by the photographer Vincent Laforet, who shot The Cabbie story on the basis of just 2 stills — one in the beginning and one in the end. This is the first chapter of seven, which are to create a real long story.