Heineken and Wieden + Kennedy have launched a social experiment, #DateInABox, designed to motivate men to be less reserved and shy when it comes to expressing their romantic feelings. The beer brand is now helping drive men to a love confession using a special box with a big secret inside.
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In the season of love and proposal making, Pizza Hut is urging fans to tie their lives with the chain forever and win a lifetime supply of free pizza. As part of the promotion, the brand has created a micro-page on the OkCupid platform, one of the top international dating sites, where all volunteers may try their luck with Pizza Hut.
Following in the footsteps of alcohol brands like Hendrick’s Gin, Jack Daniel’s and Luksusowa, the non-FMCG brand San Antonio Tourism has released its men’s guide dedicated to the romance code of a true gentleman. San Antonio, Texas (also known as the City of Yellow Roses) is considered one of the top 10 romantic places in the U.S., and with just two weeks left before V-Day, the city set to promote itself proactively among the men who are in charge of selecting the right destination for the Valentine’s weekend.
Levi’s is partnering with the San Francisco Department of the Environment and I:CO on a newly launched project that aims to dramatically reduce textile waste. The large-scale Textile Reuse & Recycling Initiative that kicked off in San Francisco in early January encourages consumers to donate their old used clothing to recycling facilities through special containers, all to make San Francisco a zero-waste city.