Fabergé is celebrating the egg season, Easter, in New York with the rollout of a campaign that features egg creations designed by recognized talents. The legendary French jewelry house has installed 200+ giant eggs, each designed by a different artist, around the five boroughs of the city and invited people to spot them for a chance to win prizes from the brand.
USA
IKEA USA is rolling out a new project, “IKEA Home Tour,” that aims to share design tips and home furnishing expertise literally on the go. The furniture retailer forms a team of home design experts that will explain local customers how to create truly comfortable and efficient living spaces. IKEA Squad will undertake two makeovers side by side with the home owners, using the IKEA products.
Following in the footsteps of Heineken with its Sub, Stella Artois has presented the home system for best-in-class in-home draft experience called PerfectDraft in the USA after a rather silent debut in Europe. The piece allows all beer affectionados to enjoy premium Belgium lager in the comfort of their homes. Stella Artois says the launch of the countertop draft system across the USA will help the brand “elevate the home-bar experience around the globe.”