The Balvenie Distillery in Speyside has crafted a new website for single malt whisky enthusiasts, featuring what they believe to be a world first – the facility to create an online Whisky Shelf, a replica of their home whisky collection, complete with detailed personal tasting notes.
Malt whisky fans who sign up to thebalvenie.com’s Warehouse 24 (a members’ area named after one the traditional Scottish Highland distillery’s oldest warehouses) can list, rate and share notes on thousands of different single malt whiskies. Members can also compare notes with some of the world’s most renowned whisky experts, who have already created their own Whisky Shelves on www.thebalvenie.com.
Says Balvenie Ambassador David Mair, “As well as all the things you’d expect to find on a whisky distillery website, we crafted our new site and the Whisky Shelf with the malt enthusiast in mind. We’re obviously delighted when The Balvenie is a drinker’s favourite, but we know that malt enthusiasts will try many different whiskies in their lifetime and collectors can amass hundreds of single malt whiskies, meaning keeping track of all your tasting notes can be tricky.”
You can view the new Balvenie Distillery website and create your own online Whisky Shelf at www.thebalvenie.com