The Brand Union (part of WPP), one of the world’s leading brand consultancies opened The Brand Union Moscow office in the heart of the capital. The Brand Union have created identities for American Express, Absolut and Bank of America; done product branding and brand environments for SAB Miller, Masterfoods, Unilever, Motorola and Diageo: and helped grow and position corporate giants like Credit Suisse, Barclays Bank, Deloitte and Vodafone.

The move reflects the Russia’s growing global profile as well as the increasing awareness of the role of world class branding consultancies for organisations within the CEE.

Since few years The Brand Union was collaborating with major company on the Russian market by helping support the considerable economic growth of Russia  and its neighbours.

“We are focusing significant resources in growth regions, and by planting a stake in the ground in Russia, The Brand Union is fulfilling its strategic vision and commitment to serving clients in the region,» said Simon Bolton, Worldwide CEO of The Brand Union.

“During the past ten months, we have won major brand, design and communication briefs for venerable clients such as Henkel, JTI and SABMiller. I am pleased to say that we have active briefs from each of these clients today, which gives us a solid base” said Ismael Ibnoulouafi Head of Russia. Ismael adds “Thanks to the great Russian collaborators we have found already and our people network experts, we guarantee the best team for each project”.

The Brand Union Moscow is the first brand strategy and design offering in Moscow from the WPP group. We have the opportunity to drive business growth through brand strategy, design and employee brand engagement programs.

Unified not uniform, the Moscow office now joins a union of more than 500 people working together across 21 cities including Dubai, New York, London and Shanghai.