THEY, the Amsterdam-based communications agency, introduce the latest collection of designer bottles for Zarb, their own-brand champagne. Following the successful launch of the champagne in the Netherlands in 2009, Zarb has also been introduced in Belgium, France, Asia, the United States and beyond.

For the new collection, THEY are again working together with international pioneers such as deep sea photographer David Shale, underwater photographer Zena Holloway and renowned costume designer Vin Burnham. The new collection was officially launched at the opening of a pop-up store in Amsterdam’s trendy ‘Nine-Streets’ district. Divers surfaced from the canal and delivered the collection to the store, which were open from 15 December until the beginning of January.

Zarb is a unique combination of traditional champagne with an unconventional look. The brand owes its name to French slang—‘zarb’ means ‘bizarre’. Following 2009’s Skin Collection with photography by Cornelie Tollens, the new collection Deep Black: The Underwater Exploration has taken the wonders of the underwater world as its inspiration.

The first new bottle in the collection is a journey through the eyes of deep sea photographer David Shale. He has taken pictures down to depths of 5000 metres in order to show us a marvellous world that we have never seen before. For the second bottle, we swim from the depths up to the surface, where angelic mermaids can be found. The third bottle led to a remarkable collaboration between Zena Holloway and world-famous costume designer Vin Burnham.

In addition to the three new designs, selected artists and designers have been commissioned to create special edition magnums.  The costume / product / brand / packaging designers include Tjep: Frank Tjepkema,  Crabsalad: Bob Stel, Deux d’Amsterdam: Maaike Strengholt and more. Tо see the work, please, procceed to www.zarbchampagne.com.