The mircoblogging site Twitter is going to allow posting micro-videos within tweets. The platform is allegedly going to enable its users to integrate up to six-second videos, created using Vine, with their tweets. The start-up service, which is believed to be a video-based rival to Instagram (now Facebook-owned), was purchased by Twitter in October 2012.
So far, Vine’s official website is closed—the landing page features a short description of the service (“The best way to see and share life in motion. Create beautiful looping videos in a fun way, then share with your friends and family”) plus the “coming soon” phrase. Still, Dick Costolo, CEO at Twitter, has recently featured a link to Vine in one of his tweets—the video is embedded into the tweet, and to watch it, users just have to click “View media”.
So far, Twitter remains silent on the official launch of Vine, but apparently, the video service is ready for this. Allthingsd state that Vine will not be integrated into Twitter, and will work as a stand-along iOS application, which is to be launched “perhaps as soon as tomorrow.” Financial Times report that “new” Vine is believed to be introduced “in Australia in coming weeks.” When asked about the launch of the service in Australia this week, Twitter editorial director Karen Wickre, commented, “you’re talking about Vine … but no I don’t think [it’s being launched] quite yet. But I’m not on the product side so I don’t know all the details.”
Instagram, which is now in Facebook’s team, once was deeply integrated into Twitter, but this connection broke in December 2012. The integration with micro-blogging platform helped Instagram gain popularity, but the photo sharing service claims that despite the end of the tie-up it has managed to increase the number of active users up to 90 million. “A handful of months ago, we supported Twitter cards because we had a minimal web presence. Now we believe the best experience is for us to link back to where the content lives,” shared Instagram chief executive Kevin Systrom.