The Twix caramel chocolate bar is continuing to add videos to its “pause” portfolio. The humorous and clear “Crooked Face” sport became a great addition to the range of the videos from the campaign. The commercial was made by the AlmapBBDO agency, Brazil.
Here is the plot: a young guy with a great twist in his face has a romantic date with his girlfriend. They go to see a movie, have a nice walk, head to the beach and eat a chocolate bar. When this comes to an end, he returns to the boxing ring and continues the fight. The tagline of the spot is “Invent a pause. Open a Twix”.
The creators employed a nice allegory of the pause sign, placing two chocolate sticks in the parallel position.