Pervoe Reshenie, one of Russia’s leading health and beauty manufacturers, has launched a range of new stores with the help of brand and packaging design consultancy We Are Pure.
The four new outlets, simply called ‘Organic Shop’ are situated across Moscow and offer customers a choice of organic health and beauty products from Pervoe Reshenie’s own ranges, as well as lines from other brands in the sector.

As part of an ongoing working relationship with Pervoe Reshenie, We Are Pure took control of major part of design work for the stores. The Nottingham-based consultancy worked alongside the company to design interiors and packaging for a unique Organic Shop health and beauty range. They also handled all aspects of in-store design, from creating the POS and marketing video, to visualising the staff uniforms and gift boxes. The logo and the store concept were initially designed by a Paris-based firm Western Design.

Commenting on the new Organic Shop stores, David Rogers, owner and creative partner of We Are Pure, said, “The challenge for this project was to fully immerse ourselves into a completely different retail market with a new set of consumer expectations. We had to create the required premium feel, but still emphasise the organic nature of the products. This was achieved via the bold black and green colour scheme that runs through the interior, logo and staff uniforms, coupled with the use of natural imagery on the POS, on light boxes throughout the store and in the marketing video playing on screens.”

We Are Pure has worked in partnership with Pervoe Reshenie for the past three years, with the consultancy creating many of the key brands that have resulted in the company becoming a multi-million pound business.

Amongst the brands created by We Are Pure is Natura Siberica, Russia’s first organic health and beauty range. The consultancy has also developed the Mama Kam Chat Ka and Organic Garden brands, helping them to become some of the biggest sellers across Russia and neighbouring countries.