WWF is celebrating 50 years of conservation history with ‘The World is Where We Live’, an advertising campaign developed by Ogilvy. In a beautiful way, the campaign aims to create a map of global awareness every time a new user takes a journey.

The site, powered by Microsoft, Digital Eye and Geo Globe, takes you in a virtual journey through planet remote zones and explains what your lipstick, or your sandwich, or even a souvenirs you buy on holidays have to do with conservation.

Online WWF invites you to Save the Souvenir, which originally means community conservation in eco-tourism. By ‘saving a lipstick’ you are asked to buy products that contain only sustainably grow palms that are used to produce palm oil. Save the WOW offers those not indifferent to help stop poaching. Save the Sandwichgives you an opportunity to maintain sustainable fishing as overfishing threatens the population.

Save the Laptop (sustainable industry in China), Save the Fridge (combating climate change), Save the Dive mask (protecting coral reefs), Save the T-Shirt (saving freshwater), Save the Table (protecting forests) are other options to commit to the initiative.

WWF, started as a small group of wildlife enthusiasts has grown into one of the world’s largest and most respected independent conservation organizations – supported by 5 million people and active in over 100 countries on five continents, said in its official web site.

Currently WWF is also running a competition for filmmakers, offering them to express their love for environment.