Today, shoppers want sellers to be extremely inventive offering them the new products and services, and sellers really have a lot of resources to satisfy this quench for sophisticated approaches. Now, when digital is on the rise, brands often choose virtual space to get engaged with their consumers through various hubs and applications, primarily Facebook, iPhone or iPad ones. Zappos also followed the trend—the online show and apparel retailer, has released an iPad app entitled ‘Zappos Now’ (or ZN for short), in which an online store got merged with a digital fashion magazine.

“ZN is all about sharing the hottest fashion trends we’re seeing out there and tips on how to make them work with your own personal style. It’s the perfect app to enjoy with your morning coffee on the weekend or while relaxing after a long day. In it, you’ll find trends, stylist’s tips, up-and-coming designers, gifting ideas, galleries created by users like you, and much more! And just like our iPhone and iPad shopping apps, you can purchase all featured products directly from ZN,” says the company in the description to the app.

The monthly ZN magazine, which allows readers to purchase the items directly from the app, will be featuring shareable articles written exclusively for the ZN readers, which makes it not an ordinary catalogue but a great source of fashion-related content. The items shopped from the app, will be delivered the next business day for free (the return policy and free return shipping work as well).

The current issue of the interactive magazine is dedicated to the winter season, and features a plethora of holiday gift ideas, looks, style tips for a holiday parties and more. On the dedicated www.zn.apps.zappos.com website one may learn more about the app and see some screenshots. You can download the app here.