Sing ‘Big Swap’ with Cadbury
In 2009 Cadbury Milk was set to become Fairtrade certified, and now all the products from the line are market with a special symbol. To raise awareness of fair trade, the company has released a free album called "Big Swap" featuring an exclusive track from the pop star Paolo...
22 February 2010
Picnic Eating Video Challenge: It’s No Picnic
The Cadbury's Picnic Bar has launched a sweet challenge "It’s No Picnic" for people who love to eat fast. The brand hasn't been in the promotional field for six years and now, with the help of the
11 February 2010
Designers Need To Come To Their Senses
By Pete Hollingsworth, Managing Creative Director at FutureBrand In these days of saturated markets, how can brands increase their market share and create greater brand loyalty? Appealing to multi senses and moving packaging from a 2 dimensional proposition to a 5D multi sensorial one...
10 February 2010
Cadbury Searches For Innovative Ideas
Cadbury, the confectionery producer is encouraging its fans to share the bright thoughts in order to make the sweet products better and yet more desirable. The new ideas are to be sent to the “
21 January 2010
Cadbury Re-Starts Online Creme Egg Season
The winter holidays are over and it is time to get prepared for the spring ones. Cadbury is reviving the "Creme Egg season" digital campaign, which was elaborated by the CMW and PHD agencies and will last up to April 4, 2010.
11 January 2010
Wispa UK Launches a Website
Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and...
24 December 2009
The French Have Their Schweppes Online
Visual Link agency created a stunning flash-website for Schweppes aimed at promoting the brand in the French segment of the market. The user-friendly
17 December 2009
Cadbury Launches Eyebrows Game Live
The famous Cadbury Dairy Milk 'eyebrows' video has expanded to an interactive version of the commercial. It will be screened at Jingle Bell Ball concert, which is arranged at London's O2 Arena on...
4 December 2009
Kraft Foods, Hershey, Ferrero and Nestlé Want to Own Cadbury
Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to...
26 November 2009
Eclipse’s Ads Use Unproven Facts
The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific...
26 November 2009
