Cadbury Launches Magical London 2012 Parade
Triple Olympic medalist Steve Backley launched Cadbury’s Keep Team GB Pumped Parade, a magical 3D spectacle brought to you by the Official Treat Provider of the London 2012 Olympic and Paralympic Games.
15 March 2012
Visual versus Verbal Communication: Why Packaging is So Essential to Brand-Building
Verbal brand communication tends to be the primary focus of marketers. Consumer product companies are fond of creating clever taglines. Producing advertising for print and digital media.
12 March 2012
Cadbury Introducing Dairy Milk Bubbly and Joyville
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012
Kraft Foods Maps Its Total Environmental Footprint
Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of...
15 December 2011
Blue Marlin Embraces Cosmic Energy for Cadbury Bournvita to Let the Shakti Shine
International integrated brand design agency Blue Marlin has created vibrant new 2D and 3D packaging to kickstart the relaunch of Cadbury Bournvita in India, which begins this month.At the...
12 October 2011
Slice Design Creates Festive Fun for Cadbury Christmas
Kraft Foods has just announced the re-launch of its Christmas selection range in time for this year’s season. Slice Design was appointed following a successful strategic pitch in 2010. The agency was...
5 October 2011
Cadbury Spots V Stripes Busts Boredom on Twitter
In a bid to quash the 5,120 Tweeters per hour (that's 85 per minute) who are compelled to tweet about being bored, Cadbury @SpotsvStripes has launched The Boredom Buster, a hugely addictive and unique game that aims to literally eradicate boredom from the Twitterverse.
9 September 2011
Cadbury Encourages Brits to Help Keep Team GB Pumped
Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is announcing a new phase of the Olympic sponsorship campaign, which continues its Spots V Stripes initiative. As part of the new extension...
1 September 2011
Cadbury Transforms Its Chocolate Bars Packaging into an Augmented Reality Game
Kraft’s Cadbury is experimenting with modern blippar image-recognition technology and presenting an augmented reality game for customers to play via their smartphones.
19 August 2011
Social Media Week Revealed Facebook Top 20 Snack Brands
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
10 June 2011
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
