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  • Cadbury P.S. Bar: Berge Farrell Says It as It Is

    Cadbury P.S. Bar: Berge Farrell Says It as It Is

    Cadbury P.S. Bar has long been the sweetest way to show just how much you care but with the ever-changing youth market trends and lingo, it was time to update the look and messaging on pack.

    23 February 2011

  • Cadbury Wants Australian Families to 'Catch up'

    Cadbury Wants Australian Families to 'Catch up'

    The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project...

    15 February 2011

  • Fairtrade Foundation Announced Fairtrade Fortnight. Major European Food Brands are In

    Fairtrade Foundation Announced Fairtrade Fortnight. Major European Food Brands are In

    UK-based Fairtrade Foundation announced it would be running Fairtrade Fortnight between 28 February and 13 March. Fairtrade Fortnight is the annual event organized by the Foundation in an effort to promote all kinds of assistance it provides to people in developing countries....

    1 February 2011

  • Top 10 Contagious Videos of 2010

    Top 10 Contagious Videos of 2010

    The brands which know secrets of viral advertising win people’s hearts. This year, the range of public favorites included know-all Isaiah Mustafa holding a bottle of Old Spice shower gel, a guy in Levi’s jeans who...

    22 December 2010

  • Cadbury Arranged the Biggest Game of Catch with Spots and Stripes GPS Balls

    Cadbury Arranged the Biggest Game of Catch with Spots and Stripes GPS Balls

    This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for...

    14 December 2010

  • Cadbury Calls the UK to Divide into Spots and Stripes

    Cadbury Calls the UK to Divide into Spots and Stripes

    Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012...

    3 August 2010

    1 comment
  • Cadbury Makes Christmas Wishes Come True

    Cadbury Makes Christmas Wishes Come True

    Five month before Christmas, Cadbury is launching a new campaign in collaboration with the Make-a-Wish Foundation to help children with special needs feel happier. The chocolate maker is going to introduce its new product, Cadbury Wishes, star-shaped milk...

    6 July 2010

  • Cadbury's New Advertising for Wispa Is All about Simple Choices

    Cadbury's New Advertising for Wispa Is All about Simple Choices

    Cadbury is launching their new campaign in support of the Wispa Duo bar. The unique twin treat will have online and outdoor advertising starting today, June 21.Earlier this month, British candy company launched the double pack of the ever popular candy...

    21 June 2010

  • Cadbury Flake Does It with Dance

    Cadbury Flake Does It with Dance

    Cadbury has done it again creating beauty in advertising and this time with interpretive dance. Cadbury Flake, the British chocolate brand famous for its Flake Girls indulging in sensual moments of pleasure has launched a television commercial campaign which debuted on...

    11 June 2010

  • Cadbury’s Supplier Finds a Recipe of an “Anti-ageing” Chocolate

    Cadbury’s Supplier Finds a Recipe of an “Anti-ageing” Chocolate

    A chocolate that slows the ageing process has been introduced by Barry Callebaut, the international chocolatier company, one of the main Cadbury’s suppliers.  Acticocoa is full of natural antioxidants which can protect the skin from damage caused by free radicals....

    24 May 2010

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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