Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.
The winner will be selected at a live event at The Magazzini space at Milan Design Week next Thursday, April 11.
The beer brand has released the latest addition to its “Road to the Final” global campaign, an action-packed commercial, “The Final.”
The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big”.
Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken's creativity and long-term relationship with the world of music.
This will be a collaborative project serving as a platform for talents in the design industry that will meet to collaborate, get inspired and learn.
This new 2-week challenge called "Meet the World in One City" is a part of an on-going global campaign "Open Your World" started back in 2010.