latest in Heineken

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  Heineken's 'Smart', 'Club' and 'Remix Your Future' Bottles Ignite the Magazzini Pop-up Space in Milan

  Design  Apr 12, 2013

  Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.

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  Heineken Announces Its Program for the Tribeca Film Festival

  Marketing  Apr 11, 2013

  Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.

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  Five Finalists of the Heineken's “Your Future Bottle” 2013 Design Contest Revealed

  Design  Apr 3, 2013

  The winner will be selected at a live event at The Magazzini space at Milan Design Week next Thursday, April 11.

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  Heineken Follows a True Soccer Fan on His Epic Journey to the UEFA Champions League Final

  Advertising  Apr 3, 2013

  The beer brand has released the latest addition to its “Road to the Final” global campaign, an action-packed commercial, “The Final.”

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  Heineken Rolls out the “Star Bottle” in the U.S. with the “Deja Vu” Spot

  Advertising  Mar 11, 2013

  The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big”.

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  Heineken and Ed Banger Records Release a Bottle Commemorating their Anniversaries

  Design  Feb 28, 2013

  Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken's creativity and long-term relationship with the world of music.

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  Heineken Will Open The Magazzini Hub, Working Day and Night, at Milan Design Week

  Design  Feb 25, 2013

  This will be a collaborative project serving as a platform for talents in the design industry that will meet to collaborate, get inspired and learn.

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  Heineken Will Help Expats in Amsterdam Meet Barnaby and Nick

  Marketing  Dec 14, 2012

  This new 2-week challenge called "Meet the World in One City" is a part of an on-going global campaign "Open Your World" started back in 2010.