Daniel Craig to Star in Heineken's New Advertising Campaign around SKYFALL

HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the...

8 February 2012

Heineken Valentine’s Day Serenade: Invite Your FB Friend on a Dade with a Personalized Song

Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched

2 February 2012

Heineken USA Launches Black History Month Art Contest

Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which...

24 January 2012

Heineken Says Sunrise Belongs to Moderate Drinkers

Christmas season is the time when most people not only exchange gifts and send greetings, but also drink and say cheers. For some of us...

13 December 2011

Heineken Celebrates Christmas with a Set of New Facebook Apps

On the heels of the announcement of Facebook and HEINEKEN’s tie up, the flagship beer of the company revealed two festive...

12 December 2011

Heineken Has Partnered with Facebook to Promote Its Brands Globally

Heineken and Facebook have partnered to work on digital campaigns for Heineken’s brands around the world.

8 December 2011

Heineken Uses Facebook to Connect Design Talent to Create the Bottle of the Future

To mark its forthcoming 140th anniversary, Heineken® has launched a global design challenge inviting creative talent across the world to connect through Facebook to form design teams for a bottle of the future.The ‘Heineken® Limited Edition Design...

2 December 2011

Heineken Has Introduced New Limited-edition Cans onboard KLM

Following its ‘Legendary Football’ ad campaign, Heineken has launched a limited-edition version dedicated to the 1873 label and in collaboration with KLM Royal Dutch Airlines.

9 November 2011

HEINEKEN’s New Corporate Logo Could Be Blue

Heineken differs from competitors such as AB Inbev and SABMiller in that it is more of a branded house rather than a house of brands. Comparing HEINEKEN with other big multi-brand conglomerates, the company has a single global flagship brand.

Gaston van de Laar, CARTILS

12 October 2011