Heineken and the Tribeca Film Institute Announce the Heineken Affinity Award
Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and...
25 April 2012
Heineken Reveals a Unique Crowd-Sourced Concept Nightclub at Milan Design Week
Milan’s internationally renowned week-long design fair last night hosted the unveiling of a crowd-sourced nightclub concept from Heineken. A yearlong design exploration project, created through the progressive minds of 19...
19 April 2012
Heineken Previews Its Holland Heineken House for London 2012 in the Virtual Tour
As 100 days are left before the launch of London 2012 on July 27, brands are gearing up for the upcoming sporting event and launching their themed promotional initiatives and projects. Heineken, which will be supporting the Dutch team at the competitions, has presented its...
18 April 2012
The Heineken Cold Storage Room Is Open for Coachella Attendees
These days, Indio, CA is witnessing the 2012 Coachella Valley Music and Arts Festival, one of the biggest music events in the country, hosted for two consecutive weekends—in 2012, it is rolling out on April 13-15 and April 20-22. A huge number of attendees prefer to stay on the event’s...
13 April 2012
Heineken Has Rolled out the Ideas Brewery Platform
Heineken yesterday, on April 3, launched a new open innovation platform at www.ideasbrewery.com...
5 April 2012
Heineken Has Rolled out Web Tools for 2012 UEFA Champions League Fans
Heineken USA celebrates the launch of the 2012 UEFA Champions League final rounds with new web-browsing tools and experiences for soccer fans. Being the official sponsor of the UEFA Champions League, Heineken has rolled out the ‘Keep it Legendary’ initiative to provide...
4 April 2012
First TV ad for John Smith’s Grand National by Aesop
Aesop, the brand storytelling agency, has chalked up a first for HEINEKEN’s No Nonsense bitter John Smith’s with a...
3 April 2012
Heineken Limited Edition Design Challenge Winners Are Announced
Heineken has announced the winners of the Heineken Limited Edition Design Challenge. They are: design student Rodolfo Kusulas of Monterrey, Mexico and freelance designer Lee Dunford of Sydney, Australia....
30 March 2012
Aesop Campaign for John Smith’s Judged to Be Best of British
Aesop, the brand storytelling agency, has picked up its third major industry award in the form of a Best Award for its sponsorship led multimedia campaign for John Smith’s Grand National. That’s three...
12 March 2012
Heineken Will Unveil a Concept Nightclub at Milan Design Week 2012
Heineken has unveiled it gives a group of emerging designers an opportunity to showcase the finale of a year-long initiative in nightclub design called ‘Heineken Open Design Explorations Edition 1: The Club’ during the...
29 February 2012
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