Heineken is supporting Reporters Without Borders with a initiative by W+K Amsterdam that unites a pool of recognized artists, athletes and entertainers from all across the globe.
The experiment masterminded by Wieden + Kennedy NY was held on March 11 at one-night only production at The McKittrick Hotel in NYC.
As part of its partnership the Tribeca Film Festival, Heineken is kicking off a new movie-centered competition calling aspiring filmmakers to go creative and suggest a plot of a super short film for a chance to see it screened at the festival.
Working in the area of sustainable communications I always seek new examples of responsible marketing. Although it has been just about two years since Patagonia's campaign, the speed of innovation and information already requires some newer and fresher solutions from marketers.
Heineken and Wieden + Kennedy have launched a social experiment, #DateInABox, designed to motivate men to be less reserved and shy when it comes to expressing their romantic feelings.
The effort builds on the idea that when people know their limits—stay sober or drink just a bit during parties—they get maximum of the night experiences.
Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort.