Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort.
With a Scenthesizer prototype, DJs can diffuse various scents while a music track is playing.
The machine is charged with a special 2-litre keg (a so-called torp) of a brew of choice from the company’s lineup—chilled at 2 degrees Celsius and fresh for 15 days.
You can always count on blockbuster films to be home to a veritable smorgasbord of branded tie-ins. Yet from the Audi advert that is Iron Man 3 to The Man of Steel keeping his chiselled jaw smooth with Gillette, it seems that brands always overlook the bad guys.
These are Fahrenheit +60 by Tony Dianoff (Finland), Easy Star Bottle by Nathan Gabriele (the USA), and Rood Ster Vintage by Charles McGregor's (Australia).
On the eve of the U.S. Independence Day, July 4, the British beer brand Newcastle Brown Ale encouraged Americans to “enjoy American freedom by celebrating British rule” before the actual date.
Heineken’s new effort aims to inspire men to become explorers, not just tourists.