The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
The campaign by Wieden + Kennedy encompasses a series of TV and web commercials featuring Neil Patrick Harris, who seeks and finds clever and humorous ways to enjoy the taste of Heineken Light even on TV.
Heineken is rolling out a new geo-centric digital effort, Where Is Next, that comes as part of the “Cities of the World” campaign, started in mid-May.
Heineken is unveiling a new limited edition beer can that reacts to the low temperatures.
Heineken is celebrating the Gay Pride Month with a multi-platform campaign dubbed “Like for Love” by Wieden + Kennedy that plays with Instagram potential.
Heineken is rolling out its “Friends + Family” (#HKNFF) program that celebrates cultural events with local trendsetters and tastemakers across the USA.
The beer brand arranged a fun-packed activity that engaged women who were bold enough to go on stage for a chance to win a ticket for the Champions League Final.
Heineken helped men have a perfect football watching experience, enjoying the Champions League final between Real Madrid and Atlético de Madrid to the fullest.