The Leo Burnett advertising agency from Puerto Rico devised a great ambient campaign for McDonald’s to promote the new Angus Burger. The image of the product appears in the smoke, which is chanelling from the outlet’s grills. The huge burger can be seen when it’s dark, and it’s really impressive. Now the advertising can be not only seen, but smelled as well.

McDonald’s has launched a Russian website for promotion of Avatar’s release. At Avatar.mcdonalds.com visitors can upload their pictures to see how they would look if they lived on Pandora, and take part in a number of entertainment activities. The campaign was developed by the Oddcast creative agency.

McDonald’s Restaurants of Canada commissioned the Cossette West marketing communication agency to create a new ambit campaign, involving the Monopoly signs as the main symbol. The project was implemented in Vancouver.