Tomorrow’s Consumers of Global Brands Live in Asian Regions
At all times and under any circumstances, people will buy products while the world exists (we don’t talk about utopian societies, of course)...
12 July 2011
Nestlé Partners with Chinese Confectionery Company Hsu Fu Chi
Yesterday Nestlé announced that it has signed a partnership agreement with the founding family of Hsu Fu Chi, a leading manufacturer and distributor of confectionery products in China, listed in Singapore. Under the proposed agreement, Nestlé intends to acquire...
12 July 2011
Asia-Pacific Brands Report reveals Asia Top 1000 Brands with Sony on the Top Spot
Campaign Asia Pacific and research firm TNS surveyed 3,300 people in the 15-64 year...
30 June 2011
Le Club Perrier: YouTube Users Help Turn on the Online Party Heat
Perrier, which last summer excited the audience with the launch of a state-of-the-art digital mansion, where Dita von Teese was pouring the brand’s water all over her gorgeous body, kicks off another
8 June 2011
Nestlé Virtual Shopping Centers: Standing on Path to Purchase
Nestlé is working closely with retailers in a number of countries on studying the customer behaviour in store as well as after the purchase is made to be able to better serve the customer and improve the overall purchasing experience. For this purpose, the brand has built a...
31 May 2011
Nestlé Unveils Coffee Style Milk Dispenser for Babies
Nestlé has rolled out a fully automated milk dispenser for babies that allows preparing milk out of coffeestyle capsule by mixing its contents with water at optimal pressure and temperature. This innovative solution for moms who cannot breastfeed or are looking for a supplement...
30 May 2011
Nestlé Pure Life Calls Americans to Join Hydration Movement
Given the fact an average American consumes 400 calories a day from sugared beverages, this category of drinks is putting the whole nation under threat of obesity. In realization of this danger, US Department of Agriculture (USDA) published Dietary Guidelines in 2011. One of the main points of...
16 May 2011
Brands’ Activities for the Royal Wedding
On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers
3 May 2011
Quality Street Launches Royal Wedding Tin
Nestlé’s Quality Street, the nation’s favorite wrapped chocolates and toffees, is celebrating the upcoming nuptials of HRH Prince William and Kate Middleton with a special limited edition tin...
4 April 2011
Sign It with a Kiss: Nestlé's Baci Perugina Presents Kilometer-Long Love Letter
Baci Perugina, a Nestlé-owned praline brand, initiated an exciting campaign on February 14 inspired by All Lovers' Day. Prior to the holiday, the biggest art galleries in Milan, Rome, Naples, Sanremo and Perugia, hosted...
15 February 2011
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