P&G launched a new short film called "Love Over Bias" highlighting athletes in anticipation of the 2018 PyeongChang Winter Olympic Games. The new film also deals with issues of race, religion and sexual orientation and the support the athletes received from their moms.
A Worldwide Olympic Partner Procter & Gamble has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities. This is a part of the company’s support of the Paralympic Games and the grant is donated to the United States Olympic Committee’s (USOC) P&G Team USA Youth Sports Fund.
We’re now seeing brands harnessing technology to adopt a more ‘feminine’ style of interaction: conversational, collaborative, group-oriented and networked. As such, brand strategies are less about ‘shouting’ why you’re better than the competition. Would we be in the economic mess we are today, if it had been Lehman Sisters rather than Brothers?
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.
For this year's Summer Olympics in London the timeless sponsor of the Games, Coca-Cola, surprised its fans with new arty bottles, cans, and overall festive visual identity developed in collaboration with the UK design firm ATTIK and American-born ( now France-based) graphic artist Matt W. Moore, known as MWM.
Ahead of the upcoming London 2012 Olympics and the Queen’s Diamond Jubilee, britishness has become one of the biggest trends on the market. Keeping up with this tendency, Molson Coors-owned Carling has launched the ‘Brilliantly British. Brilliantly Refreshing’ campaign, which is ramping up ahead of a momentous summer for the UK.
Procter & Gamble’s Febreze and Ambi Pur are rolling out the 2012 London Olympics-related campaign that celebrates fresh air and good aromas. The brands have chosen wrestling as the most ‘stinky’ sports art and signed the official Azerbaijani national wrestling team to appear in its new ads.
Omega, the official timekeeper of the London 2012 Olympic Games, has rolled out its global advertising campaign for the Games. The campaign’s epicenter is a TV spot, produced in 15-, 30- and 60-second versions.