Pepsi's "We Inspire" Is Recognized with NAACP Award
Pepsi "We Inspire" is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an...
4 March 2010
Football Stars Played on a Live Field for Pepsi Africa Campaign
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single "Oh, Africa" stepped...
2 March 2010
Yo Sumo Pepsi Census for the US Latinos
In the USA the next official census is set for 2010. But Pepsi decided not to wait for statistics and started its own project Yo Sumo, encouraging the US Latinos to sign up and tell about themselves, their lives,...
26 February 2010
Pepsi Lime Fans Help Choose Winners of Juno Awards
Pepsi Canada is supporting the annual Juno Awards and encourages its fans to take part in selecting the most favourite singers and groups of the country. This time the company is awarding those who vote as well. The visitors of the
24 February 2010
Pepsi goes “Pesi” in Spain after being “Pecsi” in Argentina
Last year Pepsi-Cola adjusted its name to local pronunciation of Argentina and now it moves with the same project to Spain. The thing is that many Spanish-speaking people have difficulties with...
5 February 2010
Demi Moore and Kevin Bacon Join Pepsi Refresh Celebrity Challenge
Starting on February 1 America can cast their votes at Pepsi's www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is...
2 February 2010
Pepsi’s 'Hit Refresh' in Australia: Push the Button
Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find 'Pepsi buttons' scattered around eight major cities in Australia. The participants of...
19 January 2010
Pepsi Opens Its Throwback Multimedia Hub
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and...
8 January 2010
Jewellery Made of Used Brand Tins
What do you do after you have consumed a drink of your favourite brand? Just throw it into the garbage bin, right? Tamara Barker, a 40 year-old artist from the US, has another approach of handling the empty cans: she takes the used containers and creates tiny and gorgeous hand-made...
6 January 2010
PepsiCo Will Spend Money on Social Causes Instead of Sport Adverts
PepsiCo’s beverages will be totally out of the advertising at Super Bowl XLIV. Instead of spending money on its soda's promotion, the company will focus on social projects. It is a huge and bold step for the food and drinks producer, as the company will keep away from...
4 January 2010
