Pepsi Canada Brings Back Its Taste Challenge Campaign
The 2012 Pepsi Ultimate Taste Challenge uses innovative technologies to help the company bring it to 1.5-million Canadians nationwide...
22 May 2012
Pepsi Has Unveiled a New Aluminum Bottle in Italy
Pepsi Italy has rolled out a new design bottle entitled Twist Fusion, which looks like a Pepsi Twist logo icon. Glitzy and sleek, the new 33 cl bottle is made of aluminum and contains lemon-flavored cola—the taste loved by many people. The design was developed by...
14 May 2012
Pepsi Rolling out Michael Jackson 'Bad' Cans
After announcing it’s developing a limited edition Michael Jackson can last month, Pepsi yesterday unveiled it has signed an exclusive global partnership with the Estate of Michael Jackson as part of its new
4 May 2012
Pepsi Launching Its First Global Campaign Called 'Live for Now'
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.
1 May 2012
Pepsi NEXT Offers Users Its ‘Internet Taste Test’
The recently launched Pepsi NEXT has rolled out its ‘Internet Taste Test’ that encourages consumers to taste the innovative cola, both online and in Walmart Supercenters.
4 April 2012
Pepsi Will Roll out a Limited Edition Can Featuring Michael Jackson
Pepsi has announced it’s developing a limited edition package featuring Michael Jackson to pay tribute to the pop icon and the 25th anniversary of the ‘Bad’ album, which was released on August 31, 1987.
2 April 2012
Pepsi NEXT Will Offer People to ‘Drink It to Believe It’
PepsiCo is getting ready to kick off its new low-cal Pepsi NEXT product that is expected to become “a game-changer in the cola category”...
14 March 2012
Coca-Cola and Pepsi Reduce the Amount of Carcinogen in Their Drinks Formulas
Last week, there were rumors about Coca-Cola and Pepsi changing its key beverages formulas to correspond with the new Californian law and remove carcinogens out of their sodas.
12 March 2012
Pepsi NEXT Is to Attract Calories-conscious Consumers
Pepsi is finally rolling out the promised Pepsi NEXT, an optimized cola that tastes like a regular one but has only 60 calories per can.
28 February 2012
PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...
15 February 2012
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