Pepsi Released Two Super Bowl XLVI Ads: Travels in Time and a New 'Cola Wars' Round
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about
31 January 2012
Pepsi and Pandora to Help Celebrate the 54th Annual GRAMMY Awards
Pandora, the leading personalized radio service, The Recording Academy, and PepsiCo, Inc. announced a...
15 December 2011
Pepsi Max 'Bromitment' Campaign Encourages Men to Unite
After the 'Top Mates' campaign in Australia, Pepsi Max has launched a new ‘manvertising’ campaign called 'Bromitment' in New Zealand. The neologism means “a pledge, promise, obligation to be there...
7 December 2011
Pepsi Helps Blind People 'Visualize' Football with the 'The Sound of Football' Project
Nearly two years ago Pepsi launched its groundbreaking initiative Pepsi Refresh Project to support emerging social projects with grants, ‘refreshing’ the world—the initiative, which was started in the U.S. has...
2 November 2011
Pepsi Has Launched Social TV Platforms for The X Factor
Pepsi gives viewers an opportunity to experience The X Factor in a new way, via social TV platforms.
19 October 2011
Pepsi Japan Is to Introduce Strawberry Milk Flavored Pepsi Pink
Pepsi Japan continues its experiments with its cola taste and introduces a new Pepsi Pink. As the producer says, it is bursting with the rich aroma and refreshing taste of strawberry milk....
5 October 2011
Pepsi Rolled out ‘Music Icons’ to Air during The X Factor
Recollecting its rich music past, Pepsi rolled out a new television spot titled, ‘Music Icons’ yesterday during the debut of Fox's The X Factor. The spot, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey,...
22 September 2011
Coca-Cola Varying Its Package Sizes
Coca-Cola Co. is boosting its soda selling growth varying its package sizes. This week Coca-Cola will announce the launch of12.5-ounce, 89-cent bottles. The retail price on its recently introduced eight-pack of 7.5-ounce Coke ‘mini’ cans in supermarkets will also be...
20 September 2011
Pepsi Has Launched the 2012 Student Display Design Competition
Pepsi and POPAI, the global association for marketing at retail, announced the launch of the 2012 Student Display Design Competition.
16 September 2011
PepsiCo Gets Back to It's Biggest Brand in a New Advertising Campaign
PepsiCo is launching the first new advertising campaign for its flagship Pepsi-Cola in three years. The company paid less attention to its biggest brand after it slipped to No. 3 in U.S. soda sales last year, trailing not only Coke but Diet Coke. This summer brings a new wave to...
28 June 2011
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