Dom Pérignon, McDonald's, Jim Beam, Wella, Pepsi, Whirlpool, Bulgari
Dom Pérignon creates a a series of limited edition bottles in the style of Andy Warhol...
14 July 2010
Coca-Cola, Sony Ericsson, Apple, Pepsi, Skoda, LG, Starbucks, Guinness, Nestlé
McDonald's unveils 3 musicals ads for each new receipts in France...
6 July 2010
The Pepsi Refresh Project Does Good for the Gulf
The Pepsi Refresh Project is pledging $1.3 million to fund ideas to support communities in the Gulf States. The Pepsi Refresh Project: Do Good for the Gulf will empower Americans to make a positive impact on communities that have been most directly affected by the recent...
2 July 2010
Pepsi Japan Has a "Strong Shot"
Japanese environment seems to inspire Pepsi like nothing else. Shortly after the launch of its Pepsi Baobab, which formula is based on old African beverage recipe, the global soft drink manufacturer unveils a new addition to...
24 June 2010
Pepsi to Go Naked in Argentina?
Pepsi will be naked, if Argentina wins the World Cup. Recently, Diego Maradona, the coach for Argentina’s football team competing in the FIFA World Cup 2010, stated he will run the streets of Buenos Aires undressed if his team becomes a champion this year and the soft...
18 June 2010
The Pepsi Refresh Project Empowers Americans to Refresh America — Progress Report
The Pepsi Refresh Project is helping people who want to improve their communities and make the whole world better. The soft-drink giant is funding 32 most-voted social projects with $1.3 million every month starting from...
14 June 2010
Ana Maria Irazabal, marketing director for Pepsi, — on the intermediate results of global “Pepsi Refresh Project”, social media presence, education, other brand's insights and findings
"...People are really concerned about kids’ education and how can they make sure they can continue to provide them with the best. That’s why we have so many ideas centered on really improving schools, getting new equipment, funding, microphones, etc. It’s one of [consumers’] fundamental...
10 June 2010
Pepsi, Africa and Street Soccer Finally Came to the Ukraine
BBDO Kyiv, the Ukrainian office of the worldwide best-awarded advertising agency, has adopted the international version of Pepsi Africa TV spot to the local market.
21 May 2010
Indra Nooyi, CEO of PepsiCo – talks on the measures company takes to fight the obesity
"If all consumers exercised, did what they had to do, the problem of obesity wouldn't exist. But because society has changed so much, I think we can also be part of the solution by transforming our portfolio.If I look at our portfolio, I think you can classify them into three groups:...
7 May 2010
Pepsi Baobab: Japanese Experiments with African Flavours
Pepsi Japan is adding Pepsi Baobab to the portfolio of its weird flavours including Pepsi Ice Cucumber, Pepsi Blue Hawaii, Pepsi Shiso (green perilla) and Pepsi Azuki...
29 April 2010
Partners/Sponsors
Popsop announced SBA’11 juries
Brand Insider Comments
Expert Columns
Major Events
