Particularly, the funds will be spent on educational programmes in the three Asian countries: Indonesia, Nepal and Bangladesh.
Better known to the American audience, Lynch aka Best Mode is a football player for the team Seattle Seahawks of the NFL, who was signed this year by the brand owner Mars as the Skittles brand ambassador in time for Super Bowl.
McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup.
The car manufacturer is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament.
Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go beyond the limits of physical possibilities.
The entrants are encouraged to share their short videos for a chance to see the footage featured in the final ad.
Coca-Cola adds an interactive, fizzy twist to World Cup 2014’s promotional campaign with the launch of 18 mini bottles.
Adidas celebrates the launch of its World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns.