Romantic love has the most visual clichés associated with it, often in the form of scenarios: proffering bunches of red roses, drinking champagne, sharing food, hugs and kisses, offering chocolate, a ring, or other jewelry—the list goes on.
Around Valentine’s Day, consumers may venture into stores—both on the high street and online—to purchase a one-time gift, but this creates an opportunity for brands to engage that consumer and keep them around for longer.
Last week, the charitable auction #InstaHeartAuction was launched to help people trade the stuff their "exes" gifted them. All the proceeds will go to the Heart Research UK.
Heineken and Wieden + Kennedy have launched a social experiment, #DateInABox, designed to motivate men to be less reserved and shy when it comes to expressing their romantic feelings.
The author of the best proposal will win a lifetime supply of free pizza.
In attempt to promote its “Live young” philosophy and entertain youth ahead of and in time for Valentine's Day, the Danone-owned water brand evian is launching a social-media campaign developed and executed by We Are Social.
The city promotes itself proactively among the men who are in charge of selecting the right destination for the Valentine’s weekend.
Tiffany & Co. has launched a dedicated Facebook app, “Love, Tiffany,” that features a range of jewelry pieces along with a heartwarming animation and wise words.