The UK’s leading stationer Ryman Stationery and the ad agency Grey London have commissioned 26 British established designers to create «beautifully sustainable» posters to promote the «world’s most sustainable» font Ryman Eco. It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year if all the printing was done with it.
All 26 artworks with their own stories were combined in one eclectic collage—the Alphabet Poster Project (see it below).
Ryman Eco — The Alphabet Poster Project from Grey London on Vimeo.