Dewar’s Blended Scotch Whisky is proud to announce a new look for its packaging. The most eye-catching feature of the new design is an innovative ‘wave’ in the bottle, symbolising the famous well-rounded flavour of Dewar’s. The ‘wave’ creates a window into the superior, award-winning liquid inside the bottle.

“Dewar’s believes in making full, well-rounded whiskies that are enjoyable to drink. It is this well-rounded taste which was the inspiration for our new packaging design,’’ says Iain Kennedy, Senior Global Category Director—Dewar’s Whisky.

The stylish new design unites the Dewar’s range of whiskies as one cohesive family. Key features reflecting the artistry & craftsmanship which define the portfolio are shared across the Dewar’s family of Blended Scotch Whiskies which include: Dewar’s White Label, Dewar’s 12 Years Old, Dewar’s 18Years Old & Dewar’s Signature.

Keeping the same, original award-winning Scotch Whisky, the packaging redesign has enabled Dewar’s provenance and its rich heritage to be brought to life in a contemporary style. Every bottle of Dewar’s Blended Scotch Whisky proudly features the year 1846, when Dewar’s was founded, John Dewar’s signature and the Royal Warrant, which has been awarded to Dewar’s by every British monarch since Queen Victoria.

Illustrated on each bottle are medals representing the countless awards & accolades won by Dewar’s since its first medal at the 1886 International Exhibition in Edinburgh, Scotland.