ABSOLUT Vodka, the iconic alcohol brand deeply involved into creative movement (focusing on visual art—its numerous themed projects prove it), also collaborates with music talents on short documentaries, celebrating the performers and their achievements. In March 2010, the brand teamed up with Jay-Z to release a 14-minute documentary about the musician’s life and work (the video also featured footage from a concert at Madison Square Garden), and now it’s announcing another two-part film starring rapper and record producer Cee Lo Green—the first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27.

As for now, ABSOLUT launched a 1’45’’ teaser, which previews the upcoming film produced by the brand in cooperation with The Fader. The new creation is taking viewers into the world of the celebrated rapper as he tells about his family and childhood, shares on what ‘being truly exceptional’ in today’s world of music means to him and what inspires and influences his work. In general, the movie seems to be just a new piece revolving around another performer—but since this musician has a unique charisma and talent, the film is really worth seeing. The second and the final chapter of the documentary will go online on July 6.

ABSOLUT creates an app on its Facebook page for almost every new thing the vodka brand launches. As part of the promotion of the recently presented SF edition, it introduced the ‘Make My Video’ digital extension on the social media hub, and for the release of the film starring Cee Lo, the brand created “a Facebook app along the lines of ‘Forget You,’ the ultimate break-up song—the app will send a custom video message direct from Cee Lo, commenting on friends’ Relationship Status updates (if you’ve currently updated as ‘In A Relationship,’ you may prove an easy target!),” psfk.com reports. So far, it’s quite hard to get the point of this application, but the whole thing will get clear shortly before the release. The protagonist of the film will become Guest Editor for 10 days surrounding the launch of ‘Cee Lo Distilled,’ and will be deeply engaged in communication with the brand’s fans on the page.