adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
The visitors to the www.adidas.com are encouraged to submit their ideas until May 3 and vote for those already added. The top 50 will inspire the adidas in creation of the grandiose event in London—www.sport.co.uk reports that the campaign will be fronted by football stars including Kaka, Robin Van Persie, Nani, Dimitar Berbatov, Steven Gerrard, and Petr Cech. The winner will also receive VIP access to the main event as the prize (the date of the launch is still to be announced).
So far, the ideas are ranging from quite a traditional ‘charity football match,’ ‘one vs. one on the Millennium Bridge,’ to a mysterious ‘treasure hunt around London,’ ‘ball over the River Thames’ and counting. Literally, the brand enables fans to control the footballers just like the athletes control the ball on the pitch.