Adidas has opened a very unusual online café, Mega Diner, for the brand’s fans to be served with ‘freshly cooked’ sneakers. The footwear is ‘prepared’ by Atlanta hip-hopper Bobby Ray Simmons Jr. aka B.O.B , who plays a role of a short-order cook and brings his dishes on a silver tray under a cap featuring the brand’s logo.

The ordering process is simple: a visitor is directed to the counter, where a hot girl asks to choose what kind of food they would like to have and how hungry he or she is. In the end, the cook brings in a pair of hot and steaming Adidas sneakers «drenched in deliciousness all the way«. Consumers can also order takeaway food (by clicking on this tab, they are taken to the Adidas online store) or ask to cook something for their friends (in this case, the food will be ‘delivered’ through Facebook).

The interactive campaign promoting the Torsion range and the SoftSell sneakers also includes a nice commercial, in which the orders are cooked and served to the tune of the «Magic» musical composition, created by B.O.B. in collaboration with Weezer’s Rivers Cuomo.