While most of brands spend the pre-Christmas time celebrating the season and musing over the biggest events and achievements of the year, the others use this time as a chance to unveil what they’ve got in store for their consumers in the year to come.

adidas, the world’s leading manufacturer of top class sport and casual clothing, revealed their Spring/Summer 2011 collection of footwear and denim clothes. The brand invited representatives of mass media and urged them to keep the place, date as well as any names a secret until the official announcement of the event comes out.

«Without saying too much (confidentiality requires), know that the skaters and denim fans will be thrilled as the retro sneakers addicts. But more of this soon«, says reporter at www.viacomit.net who witnessed the event.

Image courtesy: www.viacomit.net

Appearantly, the author is trying to say that a part of collection includes the Skateboarding — a line of sporting footwear as well as Blue Originals — collection of jeans that the brand started unveiling in summer 2010 in trade and fashion shows in different countries of the world. But unless we get the comprehensive info on the event, we can only guess…

Image courtesy: www.viacomit.net

Please keep up with the latest news from popsop.com not to miss the details of this one once they become available.

Image courtesy: www.viacomit.net