H&M is launching two new campaigns to promote underwear Christmas collections, one featuring the world’s hottest and most stylish footballer David Beckham, and the other fronted by celebrated actress and model Laetitia Casta. The retailer also unveils behind-the-scenes video from David’s photo shoot, which is as stunning as the images from the campaign.
Author: Anna Rudenko
Starbucks is always among the first to tap into the Christmas frenzy. Annually, the coffee and tea brand introduces its holiday items with the bright and creative design, along with holiday activities, giveaways and apps. This year, the brand is keeping up to the tradition and launches its Starbucks Rekindle page, “Holiday Village,” in the USA, which offers tons of gifts to the local consumers.
Сoca-Cola is reorganizing its prime hub, www.thecoca-colacompany.com, to make it fit into the modern digital environment, shifting from the corporate website image to an online magazine positioning. According to The New York Times, the update is described by the company’s executives “as the most ambitious digital project they have undertaken.” The scope of subjects to be covered on the reimagined platform is ranging from entertainment, the environment, health and sports to corporate announcements, the website will also feature press releases as well as opinion columns, interviews, video, audio and photo content.
Ahead summer in Australia, Fanta launches a new campaign entitled Unbottle the Fun to tap into the happiness and joy the hot holiday season brings. Coca-Cola’s brand is going to challenge Aussies teenagers with a series of fun-packed “Funstigator” missions through December 31. The promotion is centered around the new app, which can be found either on the brand’s Facebook page or be downloaded from the Apple App Store or Google Play.
The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July. The new range, inspired by the urban life and travelling as well as the native land of the auto brand, UK, includes six luggage solutions, a wallet, and three casual shoe styles. The MINI by PUMA collection “masterfully combines urban lifestyle with sports fashion,” says MINI, adding that “the appeal lies in the mix of a clear design language and intelligent functionality.”