Author: Anna Rudenko

American Express focuses on the problem of “under-banking” in its “docu-ad” film

American Express has released a documentary film about people who got stuck in the American banking system swamp. The 40-minute film titled “Spent: Looking For Change” narrates stories of several families and individuals who ended up “under-banked” or “unbanked” in their tough life troubles and had nothing but to turn to costly alternatives like check-cashing, payday loans, and pawn shops. The project casts come light onto the problems that arise in such situations and advocate for traditional banking.

Continue reading →

Six legendary creatives, including Christian Louboutin, Karl Lagerfeld and Marc Newson re-imagine Louis Vuitton’s Monogram

Louis Vuitton is celebrating its symbol, the Monogram, with an impressive collaboration that engages six “renowned and creative iconoclasts” from diverse fields—Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. They were challenged with a task to develop a piece of luggage or a bag that would sync both with their creative attitude and the brand’s ethos based around daring innovation.

Continue reading →

LinkedIn focuses on four personal stories of success in the “What’s your dream?” effort in the UK

LinkedIn is rolling out its global campaign, The Picture Yourself, that focuses on success and personal stories of four people who reached big on their professional path. The initiative goes from direct relation to career goals to plans and aspirations, asking the audience “What’s your dream?” As part of this campaign, a local effort in the UK was launched, marking the first-ever LinkedIn’s brand campaign on the market. 

Continue reading →

YouTube showing pride for LGTB athlets, launching the #ProudToPlay digital effort

To celebrate the power and success of LGBT athletes in international sports competitions, YouTube is launching a new effort that features a range of sport celebrities who have declared they are gays or lesbians. The idea of the 2-minute video, the centerpiece of the effort, is to show that everyone has the right to be what he or she is and play the sport he or she really loves.

Continue reading →

Cadbury Bicycle Project introduces new bike generators that give light back at night

Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.

Continue reading →

Philadelphia uses the selfies trend its new effort revolving around home-made dishes

The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it. The new effort, called #FridgeShelfies, comes as part of a broader Philly’s Do Your Thing campaign that inspires people to create versatile, off-beat meals from ingredients found in their kitchens. The new initiative gets people posting the ingredients in the fridge to instantly get original recipes based on them.

Continue reading →