The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar. As part of this digital effort, the brand has released a marvelous 8-minute video that focuses on the flowers that are «source for Dior’s skincare exceptional performances,» along with a detailed description of each garden.
Author: Anna Rudenko
BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer. The video featuring grimaces of men as they are getting their genital hair waxed (the process itself is off the screen). The spot has been released as part of the campaign launched by Testicular Cancer Canada to drive more attention to male health.
Yota Devices, a private international smartphone manufacturer, and the Russian media company Look At Media have launched a series of state-of-the-art experiments that center around multi-user testing of the company’s latest innovative product— a dual-screen YotaPhone. The idea behind the project is to let potential customers try the key features of YotaPhone without leaving home and going to the brick-and-mortar retail store—a computer connected to the Internet is all they need for the test.
IKEA USA is rolling out a new project, “IKEA Home Tour,” that aims to share design tips and home furnishing expertise literally on the go. The furniture retailer forms a team of home design experts that will explain local customers how to create truly comfortable and efficient living spaces. IKEA Squad will undertake two makeovers side by side with the home owners, using the IKEA products.
Dulux Australia is presenting its new Colour App, designed by Isobar, that helps interior decorators and amateurs alike to match colors easier. To promote the application, the paint manufacturer is airing a spot by Clemenger BBDO that reveals the playful nature of colors along with some great ways to use it.