IKEA, the global furniture and household wares retailer, teamed up with Swedish photographer Carl Kleiner to create a series of photos to feature the new baking book «Hembakat är Bäst» (Homemade Is Best) presented by the company. Unlike other sets of recipes, which are usually illustrated by already cooked meals, the new edition is unveiling the world of ingredients, which are playing ‘the leading role’ in the stills.
Author: Anna Rudenko
Frito-Lay is continuing its global campaign focused on promoting the fact of its Lay’s chips’ naturalness. This summer, residents of San Francisco could see a first-of-its-kind handcrafted billboard, which had been carved for 10 days in the open air on one of the city’s streets. Now, the Canadian division of the company has launched a print & TV campaign on the same theme to introduce consumers to real farmers, who supply potatoes for the brand.
The idea of promoting products through a series of reality-TV episodes was recently employed by Philips and became the basis of its romantic online-only comedy videos to preview a series of new range. The concept is now taken up by another global company, Samsung, which has launched a website called SmartnSimple.tv to spread the word about its domestic appliances and offer internet-savvy UK consumers lots of ‘smart and simple’ tips on how to turn daily routine into enjoyable experience.