Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers, designed for parents looking to provide a fashionable twist to their child’s wardrobe this summer. The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.
Author: Anna Rudenko
illy extends the illy Art Collection line with two new limited edition designer coffee cans decorated by Tobias Rehberger. Rehberger won the Leone d’Oro at the last Venice Visual Arts Biennial and designed an illy Art Collection cup in 2009. He tries out different expressive instruments inspired by the language of design, architecture and cinema with the “Everything” and “Nothing” coffee cans.
AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to “Your Heineken” section on the official brand’s website and feel like a real artist.
Two weeks ago, Intel and Vice, the international technology company and the media agency, launched a new network, called the Creators Project, which will engage new artists from most popular areas and help them promote their works in this harsh world. The campaign, which is also reminding of the brands in this great way, will last for several years and will be kicked off in a number of countries on various media-platforms.
LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market. With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.
Nike has launched a new project Nike78, which combines crazy art and sport spirit. This time the brand commissioned 78 designers to turn 78 pairs of sneakers into something unconventional by giving the sneakers a new life. The project is headed by designer Paul Jenkins, who has chosen the artists and is now organizing an exhibition to be opened at London Design Festival 2010 (September 18-26).