The footwear brand Umbro named the winners of its creative contest Speciali Competition and has already made boots with the artistic soles. There were over 10,000 submitted designs to be chosen from and the brand picked out the most incredible and bold ones. The jury of a team of footballers, designers and boot specialists selected only 15 winners from the creative avalanche. The contest deadline was October 1, 2009 and now we can enjoy the results.

The new technologies allured another luxury brand. Recently the perfume and jewellery maker Boucheron launched its own iPhone application to keep up with other Houses. The retro design of the app’s “interiors” creates an atmosphere of a refined French boutique. The secret of the brand’s popularity lies in its ability to keep strike a fine balance between historic heritage and innovation, which was shown this time again.