Author: Anna Rudenko

What a smart city of the future will look like? Learn 7 trends in urban living for 2014

Cities are gradually evolving into more personalized spaces, allowing citizens to organize their life in the most sustainable way. Originally being areas for masses, cities are shifting towards focusing on individuals—their intellectual and physical needs, their passions, social and environmental views and aspirations.

Within the past year, there have been two major trends in re-arranging urban life: on the one hand, cities tend to be eco-friendly and more comfortable; on the other hand, the urban environment integrates technology for communal living, thus gets more tech-oriented and somewhat futuristic.

Find some most vibrant trends in urban living that will gain momentum in 2014, below.

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Google puts the past 12 months in review in Zeitgeist’2013

In the latest edition of its annual report Zeitgeist (“spirit of the times” in German), Google is looking back at what people across the globe have searched throughout 2013. Every year the tech powerhouse chronicles the most popular enquiries across a number of categories including Trending People, Most-Searched Events, Top Trending Searches and more. The review includes top trending and popular searches across 72 countries.

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WWF calls aspiring UK artists and designers to create posters for the Earth Hour 2014

WWF has teamed up with the Do The Green Thing online platform of creative “green” ideas to get UK artists celebrating Earth Hour 2014 with their artworks. The environmental organization is inviting UK young creatives to contribute to the global movement and get their work featured among the 29 pieces by professional poster artists. The national competition in support of the WWF’s Earth Hour, marked on March 29 next year, will be held in cooperation with Pentagram Design.

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UNICEF promotes donating in time for Christmas with ironical videos featuring the greatest philanthropists

Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is. The new effort “The Good Guys Christmas” launched just in the middle of the gift season, features three iconic good-doers Jesus, Mother Teresa and Gandhi as well as a guy who was honoured to join the Christmas dinner with the greatest philanthropist of all times by just clicking a UNICEF banner and buying medications for kids online.

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Special K aims to “Shhhhut down fat talk” among women

Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.

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Heineken U.S. turns karaoke fans into public stars in the Carol Karaoke holiday experiment

Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience. The challenge dubbed Carol Karaoke comes as part of the brand’s U.S. holiday campaign taglined “Open Your Celebrations,” which continues Heineken’s global marketing effort “Open Your World.”

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