Along with Google that has just released its Zeitgeizt 2013, three other social media giants—Twitter, Facebook and Instagram—are also revealing their reports on what has been popular throughout the outgoing year.
Author: Anna Rudenko
In the latest edition of its annual report Zeitgeist (“spirit of the times” in German), Google is looking back at what people across the globe have searched throughout 2013. Every year the tech powerhouse chronicles the most popular enquiries across a number of categories including Trending People, Most-Searched Events, Top Trending Searches and more. The review includes top trending and popular searches across 72 countries.
WWF has teamed up with the Do The Green Thing online platform of creative “green” ideas to get UK artists celebrating Earth Hour 2014 with their artworks. The environmental organization is inviting UK young creatives to contribute to the global movement and get their work featured among the 29 pieces by professional poster artists. The national competition in support of the WWF’s Earth Hour, marked on March 29 next year, will be held in cooperation with Pentagram Design.
Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is. The new effort “The Good Guys Christmas” launched just in the middle of the gift season, features three iconic good-doers Jesus, Mother Teresa and Gandhi as well as a guy who was honoured to join the Christmas dinner with the greatest philanthropist of all times by just clicking a UNICEF banner and buying medications for kids online.
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.