The Illy Brand Is launing a New Commercial in Italy The illy coffee brand has made a new TV commercial for Italian audience. The video dedicated to iperespresso coffee-making machine is created by the Progetti Nuovi agency. The commercial is premiering on Sunday, November 15. Continue reading →
Godiva Introduces a New Coffee Line Godiva Chocolatier launches a new set of seven coffee products, which are available in both flavored and regular varieties. The new specialties are based on a blend of high-quality 100 percent Arabica medium roast beans with the world-famous flavors of Godiva’s delicious truffles. Continue reading →
Cadbury Does Not Offend African People Cadbury was blamed for using stereotypes concerning African people in its recent ad campaign, but at last the company has been cleared of all racism allegations. Since a new TV commercial of the brand appeared, the Advertising Standards Authority got 29 complaints that the video was referring to the abusive theme. Continue reading →
Smirnoff Turns Ideas into Reality The famous Smirnoff brand has launched an extraordinary contest with a «Win Funds Film and Fame» tagline to determine the most extraordinary ideas and give funds for their coming true. Participants are to provide a video, essay or photo as an answer to the question posed by the Sponsor (Diageo). The top 5 entries will be chosen by the Smirnoff brand and a jury of experts. All the contestants will be able to download exclusive free music, and the winners will be awarded with $1000 and digital camcorders. Continue reading →
The Illy Brand’s Cup Collection Inspired by Pedro Almodóvar Pedro Almodóvar’s collection of Illy coffee cups is growing. First the brand launched espresso cup line “Los Abrazos Rotos” (Broken Embraces), which was based on the director’s latest film of the same name, and then the collection was expanded by a set of 6-cup limited-edition inspired by other movies of the Spanish filmmaker. Continue reading →
Ballantine’s Introduces a Bottle with a Self-Illuminating Label The Ballantine’s Finest is launching a new extremely creative self-illuminating bar bottle with scotch whiskey. The black bottle has a label with a blue graphic equalizer, which employs electroluminescent technology to glimmer in darkness. Now the bottle with the sound-sensitive label reacts to music in the bar like it is alive. Continue reading →
2009 Beck’s Music Export Gives a Chance to Become Famous For its better promotion and rendering support to young musicians the Beck’s brand is giving a chance to not very famous bands to perform live at a huge New Year’s Eve party in Chicago’s River East Art Center. There is just one spot for an unsigned band to take up at 2009 Beck’s Music Export. Each applying band needs is to upload its best mp3, photo and a short bio. Continue reading →
PepsiCo Inc. Wants to Change the World for Better PepsiCo Inc. wants to give a refreshed image to its main soda product and is ready to grant lots of money to other projects, which people create to make their communities better to live in. The total amount of money for the campaign grew up to $20 million. The world-known producer of soft drinks wants to expand its market by having a constant social media presence and help people at the same time. Continue reading →
Cadbury Launches New Perk in India Cadbury India has introduced a new Perk chocolate with Glucose Energy. The company believes that the new product will attract young consumers and become one of the favourite treat for kids and teenagers. The new variant will replace the previous variant of Perk chocolate, which is believed to have become a bit old-fashioned. Continue reading →
Pepsi Max’s Mo-Mento Maker Encourages to Grow a Moustache November has come, and so Pepsi Max, the first diet Cola for Men, starts its usual Movember contest, which is held every year during one month sharp. The participants must be ready to start clean shaved on November 1 and for 30 days grow their mustache, making a short documentary about the process by uploading new pictures of their face every day. Continue reading →