The Illy Brand Is launing a New Commercial in Italy

The illy coffee brand has made a new TV commercial for Italian audience. The video dedicated to iperespresso coffee-making machine is created by the Progetti Nuovi agency. The commercial is premiering on Sunday, November 15.

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The director of the ad Luca Lucini, who got 2 awards for his short films (Montréal World Film Festival and Clermont-Ferrand International Short Film Festival), managed to capture the atmosphere of a nice Italian morning, and show the illy brand’s coffee-making machine in the most favourable light possible — the thing, which is easy to buy and use for making great espresso at home. Here is the video with English subtitles.

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