Honda is rolling out a new national activation in the USA, Project Drive-In, aimed at saving drive-in theatres which are now on the edge of extinction due to the end of 35mm film distribution and switch to digital projection.
Author: Anna Rudenko
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.
The versatile variations and the future of the English language will be explored at BMW Tate Live Performance Room on September 19. The live online performance, “English Forecast”, masterminded by artist Nicoline van Harskamp, will shed light on how English is gradually changing in the modern world.
MINI is launching a new photography and design competition, now inviting creative minds from across the globe to turn on the lights. The creative community of the MINI Space platform is encouraged to interpret the theme of Lights Up! through their visual creations for a chance to receive tech prizes.
The smart auto brand and the Danish furniture manufacturer BoConcept are re-imagining the urban outdoor space with a new artistic project, launched in support of their latest “My urban living room” creative collaboration. The two brands have tapped contemporary designers to create state-of-the-art outdoor installations, modern home space, in the street of four European cities. The extravagant open-air pop-up spaces are designed to highlight BoConcept’s smartville furniture collection and the smart fortwo edition BoConcept, the products that emerged from the brands’ tie-up.
The U.K. edition of the global “Not Normal” campaign showcases different unconventional incarnations of MINI cars, which have been re-imagined by the brand’s fans for pleasure, not for money or fame. Still, fame is to come to some of them, drawn by the latest marketing effort, developed by iris Worldwide. The brand has sourced around the web some images of the avant-garde MINI-inspired inventions—ranging from a cake to a “bug” MINI car with human legs— to turn them into ads.
Google launches the fifth installment of its annual Google RISE (Roots in Science and Engineering) Awards to inspire a new wave of STEM (Science, Technology, Engineering and Math) and CS (Computer Science) education of school pre-university students across the globe. The tech giant is encouraging international organizations that foster CS studies among K12 students to submit for a chance to receive a $15,000-$50,000 grant for their expansion.