Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism. Under the new theme, “Making the News,” the brand provides an insight into the changing world of the journalism today, which is greatly influenced by technology, economy and many other crucial factors.
Author: Anna Rudenko
Starbucks has released a 2013 pack for its 3 Region Blend that was introduced back in May 2010. For the new product, Starbucks has once again combined the finest beans from each of the planet’s three coffee-growing regions—Latin America, Africa/Arabia and Asia/Pacific—to show the power of united taste.
In a bid to establish its presence on the online music market, Google launched its on-demand subscription music service “Google Play Music All Access” at I/O event in San Francisco yesterday. The service, which comes as Spotify’s rival, is currently available only in the U.S, but will be soon rolled out in more countries.
BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.
Adidas and Yohji Yamamoto, who have been collaborating for already ten years, are inviting consumers to discover the new collection Y-3 S/S 2013 in an engaging, interactive way. The two design legends, from the sports and fashion world, let the global audience create a unique shareable film online by tapping letters and figures on their keyboards.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.