AXE Canada and the Zig agency developed a nice campaign for promoting one of the most controversial brands on the market. The new approach is mixing green initiatives and fun by inviting people to take shower together. The voiceover says that we should save water by sharing our bedrooms with other people.

«Showerpool» is a kind of an ecological project developed with iconic AXE style, which is always judged but still loved by lots of people round the world. Now this love helps save the planet. The movement is rolling out on Facebook and includes several applications for users to show their progress in saving water and arranging shower parties.