AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.

At the website two pretty ladies ask you five simple questions that seem to be quite innocent. They also ask to turn your webcam on while you are answering. In a few minutes you become a “guest of the program” and the video appears in the talk show under more than embarrassing circumstances—they talk about your “problems” with girls and “try to help out”. When the whole thing is over, you can send the funny spot to your friend via email, Facebook or Twitter.