AXE launched its “One Night Only” concert series on August 16 with acclaimed rapper T.I., who took the stage for an intimate secret show performing in NYC. Marking T.I.’s highly anticipated return to the stage, the show was filled with surprise appearances from artists B.o.B., Keri Hilson and Swizz Beatz, and T.I. debuted tracks from his soon to be released album, “King Uncaged.”
Exact concert details remained undisclosed and were revealed in stages just before the actual event. T.I. teased his performance on his official fan site in the days leading up to the show, but the official facts—including the venue, date and time—were not known until hours before the show on AXE social media platforms (www.facebook.com/axe or www.twitter.com/axe).
Building on the launch show’s success, the AXE Music “One Night Only” concert series will hit the road with additional secret shows across the country. Music lovers who want to track down the upcoming performances should follow AXE on Facebook and Twitter for the official “reveal” of information.
Fans everywhere can also follow the action, view exclusive backstage interviews and enter the “One Night Only” Sweepstakes at www.theaxeeffect.com/music. Three lucky winners will receive a “Rockstar Flyaway” package, which includes travel and accommodations for four to attend one of the remaining concerts. Additional prizes include tickets to the remaining “One Night Only” shows and autographed band and “One Night Only” merchandise.
The “One Night Only” concert series celebrates the launch of AXE Music, the newest AXE product line featuring a bodyspray, shower gel and shampoo. The scent contrasts youthful, fruity and aromatic notes with sexy leather undertones and edgy wood accords.
“AXE is known for delivering unexpected and memorable experiences that help bring guys and girls together,” said Mike Dwyer, AXE marketing director. “The ‘One Night Only’ concert series delivers in signature style by partnering with some of today’s top artists to headline secret, exclusive shows that promise to be unforgettable.”