AXE is arranging a sport competition for college student who are perfectly fit and like marathons. Seems totally decent. But of course, there is a hidden reef. If you study the rules of the competition, you will find out that all the participants are to run in their underwear.

Students are asked to sign up for the AXE Undie Run Challenge on the Facebook fan-page. The goal of the competition is to donate the clothes you take off to charity. As for now there are 10 colleges sending their students to take part and win by giving more tees, skirts, jeans and shorts. The run is slated for May 10.