This holiday season, Baileys Original Irish Cream is spending $250,000 to unite thousands of family and friends across the USA with the «Baileys Brings You Home Project.» The program is granting consumers and military families with complimentary airline tickets to spend time with their loved ones throughout October, November and December.
The holiday season is a time to reunite and create memories, however, because airline tickets are often the most expensive during this busy travel season, it is difficult for many to be together. As a gift to friends and families around the country, Baileys is donating 250 plane tickets to consumers over the age of 21 through a Facebook contest. Eligible applicants can visit Facebook.com/Baileys to participate; entrants must answer two questions via video or written statement: «Who do you want to spend time with this Holiday Season» and «How do you enjoy Baileys Original Irish Cream?» Videos must be within 45 seconds and two minutes in length and written submissions must be between 50 and 250 words. Entries are being judged on adherence to theme, relevance to holiday season and originality.
Since the kick-off of the contest on October 5, Baileys has received over one thousand entries, awarding nearly 50 lucky winners with plane tickets. But there are still over 200 tickets remaining through December 10.
To compliment this effort, Baileys is partnering with Hero Miles, a not-for-profit organization that provides free airline tickets for military servicemen, servicewomen and their families. The donation made by Baileys will assist in bringing together thousands of military families throughout the holiday months. For each submission to the «Baileys Brings You Home Project,» Baileys is donating an additional five dollars, up to $25,000, to Hero Miles.