The Lion Nathan company decided to celebrate the twentieth anniversary of the fall of the Berlin Wall (November 9) with a gorgeous campaign involving its well-known Beck’s brand. The whole range of activities will include photographic exhibitions (can be seen on-line) devoted to the great date, presentation of limited edition packaging and many other events.
The company will also present the photographic exhibition, where which will be shown in bars in Sydney, Melbourne, Brisbane and Perth. the idea belong to Tim Buesing, creative director at digital agency Holler, and his group. The exhibition captures 20h in the lives of a few real Berliners.
The key target of the campaign is to encourage people to learn the history of the nation as well as contemporary art and lifestyle of modern Berlin.
