BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.

Photo: Screenshots of BMW’s «The Ultimate Drive» app (Click to enlarge)

“Providing this Facebook app is a natural extension of our strategy to strengthen the community among BMW Financial Services customers. As a globally-recognized brand, BMW leverages the Facebook platform which, having surpassed one billion users, has become the pre-eminent tool for online conversations,” shared Ed Robinson, President and CEO of BMW Group Financial Services, Americas Region. Users of the app photos of the routes, rate them, and also provide detailed description of the roads. The application can be also downloaded for iOS or Android.

Photo: A screenshot of BMW’s «The Ultimate Drive» app (Click to enlarge)

In addition to this, until the end of the year (December 31) US users can earn a loyalty voucher of up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW they will purchase. To get the voucher, users will be asked to book a test drive within the app. The new application allows to strengthen ties between drivers within the BMW community and share their knowledge and passion with other to maximize driving experience by sharing millions of miles of the best driving stretches.