Diageo’s Bulleit Bourbon and Leo Burnett Sydney have created a 90-second cinematographic commercial called ‘It’s a Long Story’ to run during the screening of ‘The Dark Knight Rises’.

Photo: Bulleit whiskey, a snapshot from longstory.bulleitbourbon.com, clickable

The film tells viewers the story of Bulleit Bourbon in a noir western style, which was developed by Resolution Design. The film features a legendary character, Augustus Bulleit who tries to protect his secret batch whisky recipe from a gang of criminals. According to the brand legend, Augustus Bulleit disappeared without a trace and 150 years later his great-great-grandson Tom Bulleit revived the family business using the same recipe.

Due to the recipe and the process of aging in barrels made of charred American oak Bulleit Bourbon is smooth and clear. ‘When legends die, spirits remain’ is the slogan of the new campaign.

«The team at Resolution have been the perfect creative partner for us on the Bulleit project. From the very start they just ‘got it’. Their treatment was inspired and put all parties involved in exactly the right head-space to proceed with confidence.» says Sharon Edmondston, Leo Burnett Sydney senior art director, group head promotions.

It took two months for the Resolution Design team to create the film using all possible media—live-action shoot, photography, 2D & 3D animation, character design and multi layered composites, says Campaign Brief.

There’s also a stylized website explaining users the underlyong reason for creating the film and inviting then to watch it.