Burger King Launches the Whiplash Whopper Sandwich for «Iron Man 2»

Burger King Corporation catapults customers into the thrilling world of “Iron Man 2,” opening in theaters everywhere May 7, with an action-packed national promotion featuring the WHIPLASH WHOPPER® sandwich.

This limited-time addition to the BK® menu captures the sharp edge of the film’s villain, Whiplash, with an intense, red-hot flavor combination featuring a flame-broiled WHOPPER® sandwich topped with melted Pepper Jack cheese, crispy red peppers and spicy mayonnaise. The fiery sandwich will be available for a suggested price of $3.79 at participating restaurants throughout the four-week promotion.

To further mark the return of this popular movie franchise, Burger King Corp. has created an exclusive collection of eight film-inspired BK® Kids Meal toys, they include four lifestyle accessories for girls and four action-packed toys for boys, including an exclusive “Iron Man 2” figurine that stands a full seven inches tall when assembled.

Additionally, the movie promotion will feature separate adult and kid-focused advertising. The promotion flies into participating restaurants in celebration of the highly-anticipated sequel, which hits theaters on May 7.

In the national adult television commercial, the “Iron King” introduces the latest technologies from the BURGER KING® brand to the curious visitors at the Stark Expo. In his quest to deliver high-tech value with flame-fresh taste via another new great product, the Buck Double sandwich, he ends up wreaking havoc at the Expo.