Burger King Corporation catapults customers into the thrilling world of “Iron Man 2,” opening in theaters everywhere May 7, with an action-packed national promotion featuring the WHIPLASH WHOPPER® sandwich.
This limited-time addition to the BK® menu captures the sharp edge of the film’s villain, Whiplash, with an intense, red-hot flavor combination featuring a flame-broiled WHOPPER® sandwich topped with melted Pepper Jack cheese, crispy red peppers and spicy mayonnaise. The fiery sandwich will be available for a suggested price of $3.79 at participating restaurants throughout the four-week promotion.
To further mark the return of this popular movie franchise, Burger King Corp. has created an exclusive collection of eight film-inspired BK® Kids Meal toys, they include four lifestyle accessories for girls and four action-packed toys for boys, including an exclusive “Iron Man 2” figurine that stands a full seven inches tall when assembled.
Additionally, the movie promotion will feature separate adult and kid-focused advertising. The promotion flies into participating restaurants in celebration of the highly-anticipated sequel, which hits theaters on May 7.
In the national adult television commercial, the “Iron King” introduces the latest technologies from the BURGER KING® brand to the curious visitors at the Stark Expo. In his quest to deliver high-tech value with flame-fresh taste via another new great product, the Buck Double sandwich, he ends up wreaking havoc at the Expo.