Cadbury has entered the second phase of the Cadbury Boosted Inspiration Series campaign, which runs in partnership with MTV Australia. This stage includes a three-part documentary series entitled ‘Meme Myself and I.’

Cadbury’s Boosted Inspiration campaign celebrates people who «seek to start stuff» and each video is a demonstration of one such person. The first installment of the fun series called ‘Meowbook’ features Thomas Mai, a man who intends to launch a social networking site for cats.

Meme Myself and I was created by Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat. The masterminds behind the series are Nick Boshier and Christiaan Van Vuure, the Bondi Hipster comedy team, says B&T.

Droga5 creative director Cam Blackley said: “I’m wrapped with Meme, Myself and I. You couldn’t work with a more talented bunch of people with a brand of funny that’s crucial to where we see the Boosted Inspiration campaign heading.”

During the campaign, Cadbury Boost will be asking consumers to submit their own ideas for ‘starting something’, offering valuable prizes for the best ideas.