Cadbury’s Dairy Milk adds another viral video to its advertising portfolio. The funny spots featuring a gorilla playing drums, airport lorries and two serious kids with dancing eyebrows are followed by the ad Cadbury Dairy Milk Chocolate Charmer, which shows us how the splendid sweet bars are made.

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The 60-second video is developed by Glass and a Half Full Productions Studio and the Fallon agency, London. It shows us a bespectacled person in a lab coat, who is making the treat by mixing swirling dark brown cocoa and white milk with the help of music (the instrumental from “The Only One I Know” by The Charlatans) and magic.

«Making chocolate is a wonderful process and something we know people love to watch,» said Phil Rumbol, marketing director for Cadbury.

Those who want to become tamers of wild chocolate can get a pass to the Chocolate Charmer’s kitchen and learn how to make this perfect blend. The apprentices will learn a few things (maybe, spells are also included) to become professionals in creating towers of dark sweet chocolate and creamy milk that can clash together. To become of the students, you are to apply through Cadbury’s Facebook page. The doors of the school are to be opened on April 26th at 9.00AM.