Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.

The nine challenges are split into four online races and five offline races:

Online

1. The Big Race bar code race: Type your Big Race Bar on-pack code as fast as you can.
2. The Scroll-athon: Using your mouse or touchpad, scroll through a 100m track as quickly as possible without going out of bounds.
3. The Click-athon: Using your mouse close 50 windows on your screen as quickly as possible by clicking on them.
4. The Type-athon: Type out a string of words to tell a story (think Miss Moneypenny in a massive hurry).

Offline

1. Fastest coin-stacker
2. Fastest doodler
3. Fastest bed maker
4. Fastest tea maker
5. Fastest to unravel a toilet roll

Following the 60″ ad, which breaks on today, a series of 10 second spots will feature the best user-generated content that is uploaded to the campaign website at www.spotsvstripes.com.

As part of the Race Season activity, Cadbury is also launching a new chocolate wafer bar, the Big Race bar, which is on shelf nationwide from 28 February.

The £6.5m campaign marketing spend, part of an overall £50m invested by Cadbury in the Spots v Stripes initiative, an ambitious and exciting campaign launched to celebrate its support of London 2012, will be split across TV advertising, digital, events, community programmes, PR and outdoor advertising.

Photo: www.facebook.com/pages/Cadbury-Big-Race-Bar-Spots-v-Stripes/